Worried social media is robbing you of your greatness?

In my line of work, I find many people ask about prioritization and time management. It’s something that all busy professionals and business owners struggle with.

Adrian’s no different. Consider his question which I am sure will resonate with you.

“I want to be blatantly honest with you Sarah, I struggle with priority setting and time management, but priority setting in particular. It’s true, I do say yes to a lot of things because you know how I give you all trouble about saying yes to too many things. But especially work that I love. I love to say yes to freelance photography. And it’s not that I have no time. I have perhaps too much time. I have a great team that also works with me at the gallery, and I will pass things over from them from time to time. I’m doing more outreach these days, and I just don’t know if what I’m doing is effective and paying off. I use about 15 different forms of social media, and I do occasionally get people in the gallery saying they found me there. But again, not that many people, and I’m not sure if all my efforts are effective. Any ideas?”

Do you have the same question? Can you relate?

There is so much pressure – on individuals, organizations, and entrepreneurs – to create content and to be out there on many social media platforms. But many feel they don’t have the time or can quantify their efforts to create ROE (return on effort). Not to mention the worries about your privacy, impact on your lifestyle (e.g., cutting into fitness time), and attention taken away from family and friends. These can leave you feeling depleted, frustrated and ineffective but it doesn’t need to be.

Social media has many benefits. It builds and reinforces your brand so you’re ready for the next opportunity (e.g, prospective employers, clients, and relationships). It is free and easy to use with almost no learning curve to get started. It’s also millions to billions strong (depending on the platform) so guaranteed, it can help to build your credibility if you’re putting valuable content out there.

Here are three tips to be sure, like Adrian, your efforts get you results:

1. Choose the social media platforms

Rather than try to be on every social media platform, decide which ones you feel most comfortable with and adds value. For example, I don’t serve youth, so you won’t find me on Snapchat (much to my teens’ glee!)

Ensure the ones that you choose are matched up to where your prospective employers and customers are. Get really good using the ones you choose and you’ll find not only do you enjoy it more, but you’ll also be able to find ways where you can maximize it, such as sharing from one site to the other, rather than creating organic content for all of them.

2. Monitor your analytics

Have you looked at your analytics lately? What posts get the most interaction? How many people follow you? What followers’ level of engagement is with you over time? If you find certain social media platforms have low engagement, maybe you can take a “holiday” from them. Or, try to boost those analytics such as having a call to action on your posts (e.g., share the post, tag someone). You can even try giving away free, valuable content or encourage in-person visits (such as in Adrian’s business he wants more foot traffic).

Take note of what posts tend to get the most interaction and by knowing this will help you make some really conscious choices about how you spend your time on social media.

3. Delegate to your team

Social media posting is time-consuming and requires diligence, persistence, and consistency so your audience comes to know and expect your content and your brand. But the good news is, you don’t have to do it all yourself.

My virtual assistant, Caroline, handles all of my sharing and posting of these weekly posts (in fact it’s part of a broader system of connecting with you weekly that I spoke about in last week’s post). Because of her system, she is super efficient and more effective at it than I am, therefore I can work on other aspects of my business given she has that covered.

“There is more hunger for love and appreciation in this world than for bread.”

– Mother Teresa

Judy Kucharuk

Director, Marketing and Special Events, Encana Events Centre

"Funny, full of energy and incredibly motivating – all words to use when describing Sarah and her passionate stage presence. We were fortunate to have Sarah join us as a speaker for Spark Women’s Leadership Conferences and her presentations about leveraging greatness hit the core of our objective at SPARK: “A rising tide lifts all boats”. I would not hesitate to recommend Sarah to other organizations that are searching for a well-prepared, well-organized, thoughtful and passionate storyteller."
Shelley VanVeen

Learning & Development Manager, Libro Credit Union

"Sarah brought so much energy and enthusiasm to our International Women’s Day event at Libro! Her message was uplifting, thought-provoking and truly appreciated by our team. Dealing with Sarah was wonderful – she was open, professional and willing to work with us to customize her message to incorporate our culture and connect to our topic and participants. During the session, she was a pro with a powerful message and a fantastic delivery. We had wonderful feedback from all that attended and can’t wait to have Sarah back for another session in the future!"
Sylvia D’Intino

Executive Director, Community Living Hamilton

"THANK YOU so very much for leading the engagement activities today! You’re a constant professional, with an amazing attitude and always seeing the great in everyone. I am grateful for how you have helped us this year to transform our in-person staff recognition events into virtual and on-location events. Our staff feel more inspired, appreciated and motivated after they hear you speak, and I know our amazing in-house team here looks forward to designing engaging appreciation events with your support."
Melissa Chaulk

Manager of Professional Development

Canadian Dental Hygienists Association

"We work hard at CDHA to give our members a wonderful conference experience, so we were thrilled to have received resoundingly positive feedback on Sarah's opening plenary keynote. It was the highest attended of the entire conference for both dates!"
Jamie Campbell

Director, The Center for People in Organizational Development, Sheridan College

"Smart, challenging, innovative, committed, dependable, and reliable, I highly recommend her for all your recognition needs. I have brought Sarah into my last two organizations to help build a culture of recognition and celebration. The focus on appreciation is more important now than ever."

Some of the Great Organizations We Serve