What if you had a simple way
of being able to build loyalty and deepen relationships with the people that matter most? Your peers, the folks that you serve, and maybe even your family. It’s a simple question that I want to offer you but interestingly it’s a question that I hardly was ever asked in my first 38 years, certainly in the professional realm.
The first time I heard it used consistently was when I joined an organization called, ‘CAPS’, the Canadian Association of Professional Speakers. Almost every interaction, whether it was one-on-one or in the large group, there’d be somebody who would say to me this phrase, and this is a phrase that has improved my business, has made me loyal to those folks who asked me that question, and has built deeper, more meaningful relationships than I ever have in my career. So you may be wondering what that question is, but before I tell you, let me tell you one last thing. If you choose to take it seriously and authentically mean it, it is going to allow you to stand out. I am sure this question isn’t frequently asked in your circles as well.
So what’s that question?
“What can I do for you?” Simple right, but do people ask it? If they ask it do they authentically mean it or is it, “What can I do for you to get a sale?” Or, “What can I do for you so you that you like me?”, and then, “Can I ask you for a favour?” What if it were, “What can I do for you because I know you matter and I want you to be successful?”
The amazing thing is when I asked that question of you and you tell me, I can genuinely help you, whether it’s connecting you with a contact, giving you a new idea, helping your way through a problem or a challenge you are having as your thinking partner or a whole other range of things that maybe we don’t even realize we can do for folks. The relationship and the work comes naturally from it.
If you’re watching this and you’re in the not-for-profit sector, or you’re an employee and you may think, well I’m not an entrepreneur, I’m not building my own business, so how important is that question? Do you not need testimonials on your LinkedIn page? Do you not have folks that you need to be able to call when you’re going through something difficult, or if you’re thinking about a whole life shift? Do you not want to have those healthy relationships with the people in your personal network as well?
“What can I do for you?”
is one of the most powerful ways of connecting with anybody in any sphere of our life, and because it’s so under-utilized it will make you stand out, and I know you want to stand out because that’s why you’re watching this video. In fact, I encourage you to share it with the people that stand out for you. Share it and say, “Because you’ve done this for me, I want to acknowledge you.” If somebody hasn’t perhaps done it, but you know that this could be a breakthrough thing for them in their career, share this video with them too, because by learning from other people and watching the impact it had on me and others around me, that’s when I realized I needed to make this part of my vocabulary. It’s incredible the reaction that you get; I know you’ll have huge success and I want you to keep coming back and getting more value because I do these VLOGs for you. Every single topic is a topic that my customers, my clients, and my subscribers have asked me to cover.
So, what can I do for you?
What VLOG can I film that you need an answer to? A question you have, a problem you need solving, a perspective or a shift that you need, please put it in the comments, and I commit that in 2017 I will make sure I have a VLOG for you. Please subscribe to the ‘YouTube’ channel and please ask, “What can I do for you?” I genuinely, authentically mean it. Please share those comments with me and share this video.