Books
Forever Recognize Others’ Greatness
Solution Focused Strategies for Satisfied Staff, High Performing Teams and Healthy Bottom Lines
Countless engagement surveys and polls show that the majority of employees today want to feel more valued and to contribute in more meaningful ways. The problem is that disengagement is on the rise. This leaves people with two options (neither of which are good): 1) leave for something better, 2) stay without giving your talents, passions, and virtues fully to your role.
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The FROG Effect Workbook
Tools and Strategies to Forever Recognize Others’ Greatness
Just because you may be pressed for time, have limited funds, and have minimal buy-in doesn’t mean you can’t still infuse healthy intention and action into your organization’s culture. Whether you’re a busy frontline manager, c-suite executive, trainer, facilitator, coach or therapist, this workbook is full of solution focused tools that will enable you to elevate engagement immediately by capitalizing on the proven power of recognition.
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Flip Side of Failing
How to Recognize and Leverage Greatness in Life and Work
Who among us has never experienced a failure? Yet we beat ourselves up, cover it up, and even judge others. Why? We’ve been programmed to hide our mistakes because we are ashamed.
What if it didn’t have to be this way? What if, on the other side of failure, was an awakening, a deeper relationship, an improved process? What might that do for our personal and professional relationships, our businesses, our careers, ourselves?
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By embracing the flip side of failing, you can utilize strategies that enable you to shine a light on obstacles, challenges, roadblocks, and outright failures so that you can leverage it as your superpower and not your kryptonite.
ROCKSTAR
Magnify Your Greatness in Times of Change (For Health Leaders)
How do you lead with heart and run an effective healthcare organization in the context of today’s constraints and strain? Is it even possible to be a great leader in healthcare today?
Sarah empowers you with the ROCK leadership behaviors that will produce STAR results, both right now and post-change. ROCKSTAR provides concrete advice and guidelines to help you focus on what matters most – your people.
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Even with a burnt-out workforce, too few resources, and an ever-increasing pace of change, ROCKSTAR provides the clarity, focus and hope needed to lead in healthcare today.
ROCKSTAR
Magnify Your Greatness in Times of Change (For Women Leaders)
ROCKSTAR women are a powerful force in the workplace, yet the data shows and experience reveals that the quest for equality, satisfaction and unfettered opportunity continues.
Following the outstanding success and response to ROCKSTAR for Healthcare Leaders, Sarah McVanel expertly applies the principles of ROCK Behaviors and STAR Outcomes to the perpetually shifting and ever-evolving playing field in which women leaders toil and achieve.
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- Practical strategies,
- Validated evidence and
- Advice from fellow women.
With Sarah’s help and her 20+ years of experience, you’ll build and deepen your practical toolkit for change readiness, resilience and, ultimately, greater success and satisfaction at work. Together, let’s lean into how to ROCK and get STAR results for ourselves and others!

Kudos from the Chemo Chair
“I have two chemos left. What’s the best way to thank the staff?” Before I could even respond to Sonja, my dear high school friend, she lit up with enthusiasm. “Hey, I think I should FROG them!”
Despite grueling treatments, sickness, sleeplessness, and even COVID worries, Sonja channeled what little energy she had into F.R.O.G. – Forever Recognize Others’ GreatnessTM.
She spent her last treatments asking everyone she ran into at the hospital, “Who’s someone who deserves recognition?” She didn’t want to leave any invisible heroes behind.
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The moment she saw the shock on people’s faces, followed by a smile, it hit her. “How am I the first person to thank these people? And how many others go unthanked?” So, she issued challenges: she did Facebook Live sessions to get her family and friends to recognize five people per day; talked about it at the dinner table each night to get her family involved; and put FROG charms in her purse so that she could be on the ready to FROG anyone, anytime.
And when she was well again, she made a vow to herself to maintain the FROG habit. She’s realized that recognition is not just a reaction to deal with the “bad times,” rather it’s an intentional way of living and giving. Sonja’s motto has become, “Why fixate on suffering when you can focus on appreciating?”
If you know of a group of unsung heroes who deserve recognition, see how easy it can be with the many tools we’ve created.
Use our Recognition Kits to make a profound difference.

Recognition Products
F.R.O.G.™ Kudos Cards
This versatile recognition product enables frequent and easy recognition between peers and leaders. The cards are light enough to carry with you, adaptable enough to incorporate into meetings and training sessions, and stylish enough to use on public kudos boards. F.R.O.GTM Kudos Cards are the perfect way to form and sustain an affordable and meaningful recognition habit.
F.R.O.G.™ Thank You Cards
The spirit of F.R.O.G.™ (aka: Fist Bump of Gratitude) lives on! FROGing is a daily gratitude practice, a state of consciousness, an attitude, an appreciation, a celebration of life. It is a reminder to share our gratitude with one another. “Thank you” are two words that carry so much weight. It can positively affect someone’s day, week, month, year, life. Now, with your help, F.R.O.G.™ will live on through a note of thanks. Continue the spirit of gratitude with these thank you cards! Spread the word. Share the gratitude.
F.R.O.G.™ Tributes
Give a compliment to a colleague, a friend, your spouse, or your kids – just pull a card out of the deck and hand it to them. Can’t think of a compliment on the spot? No problem – just pull a card out of the deck and let the compliment do the talking. They’ll be sure to smile! No more awkwardness or wondering what to say, these professionally printed cards make it easy to give a compliment every time.
Squishy Frogs
Make your appreciation known with Squishy Frogs. This cute amphibian is not only adorable, but it’s also ideal for recognizing someone’s efforts. They’re small enough to take anywhere you go, which makes them perfect for slipping into a birthday card, including in an envelope, or giving out to your co-workers. Each frog is slightly different in order to make them unique, and the flexible material makes them fun and brings levity into the workplace.
F.R.O.G.™ Charms
Do you have someone in your life you want to say “thanks” to? Are you looking for a recognition product that your recipient will cherish? They’re stylish enough to put on a lanyard, use as a bookmark, a gift at an appreciation event, or even put in a small frame. It’s an inexpensive gift that fits in a small envelope and can be mailed with one stamp. F.R.O.G.™ Charms are a fun, unique, and memorable token of appreciation.

Nudging Towards Greatness
How do you boost resilience, fuel connection, and reignite collaboration across your entire workforce? How can you do this quickly, without burdening your already tired and overwhelmed leaders who are firefighting through growing sick time, absenteeism, and turnover (not to mention the hundreds of emails in their inbox)? Recognition. This Great Place to WorkTM certified organization had a solid recognition program, but in COVID, folks weren’t using it much. We needed to strip down the menu of options and focus on what could be done… immediately.READ MORE...
Recognition Kits
The Leader’s F.R.O.G.™ Recognition Toolkit
The Leader’s F.R.O.G.™ Recognition Toolkit is the complete how-to that will take you from beginning to end in a process of skillful recognition.
With your copy of The FROG Effect Workbook, you will not only receive all the physical products and electronic copies mentioned in this guide, you will also receive a convenient checklist that will help you navigate a successful recognition program from start to finish.
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F.R.O.G.™ Culture Starter Kit
The F.R.O.G.™ philosophy is a simple one: Forever Recognize Others’ Greatness™. It doesn’t take a big budget to recognize great people and keep them motivated to go above and beyond. It requires a little creativity, appreciation, and the desire to inspire others to do more great work!
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F.R.O.G.™ Appreciation Events Kit
We all know it’s important to show employees their worth. And what better way to do it than to make it a memorable moment? It’s not easy to thank employees for their hard work on a daily basis, let alone plan a big enough splash that makes up for lost time. We’re here to give you all the tools and ideas you need for an unforgettable appreciation experience.
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Coaching Tools
F.R.O.G.™ Cards: Solution Focused Conversations
This coaching tool helps to fuel solution-oriented conversations rather than problem-focused debates.
With over 50 professionally printed and designed cards, this will become your go-to resource to enhance meetings, training, mentoring, supervision, mediations, and even networking. It’s perfect for leaders, educators, trainers, counselors, and anyone in a people-facing profession.
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Flip Side of Failing Coaching Cards
When we fail, we can either let it beat us or use it as a powerful learning experience.
Flip Side of Failing Coaching Cards provides a tool for you and your team to harness the lessons learned from failure to build resilience, combat blame, and proactively plan using a failure resilient mindset.
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Zentention: Coloring & Coaching Journal
In this journal, you will create a delicious vision of your career and life purpose through the power of imagination, curiosity, and creativity.
The Zentention Coloring & Coaching Journal is half coaching journal and half adult coloring book. Through 21 powerful coaching questions, you will be inspired to reflect on yourself and your life, and ignite powerful conversations as a team.
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Online Courses
Build Your Best Recognition Program Yet: How to Create a Recognition Initiative that Makes People Stay
Companies spend thousands (sometimes millions) on their recognition budgets, yet struggle to find their ROI (return on investment).
The biggest reason? They’re spending it on the wrong things.
Learn how to assess, build, and reallocate resources – money, time, energy – toward what really matters. If you’re serious about creating a recognition program – for your team, organization, or global workforce – that will retain your top talent, empower optimal performance, and fuel healthy collaborative cultures, you won’t find a more tools-rich, evidence-based, and empowering virtual how-to program with the expert guidance and proven tools.
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Here’s how you know you need to take this course:
- You keep having the same circular conversations in meetings: Why are our engagement levels so low? Why do people keep saying they’re dissatisfied with recognition despite all the programs we have around here? Why do great people keep leaving?
- You wonder: How do we ensure staff and leaders feel appreciated so they stay and perform at their best? How can we make this sustainable? How can recognition become a cultural anchor for“the way we do things around here”?
- You have been tasked with building or improving a recognition program as part of your People Strategy, yet you aren’t sure where to start.
Learn best practices in evaluating, building, and implementing sustainable recognition programs that get results. Through video step-by-step guidance, practical how-to checklists, and concrete templates, you will have all the guidance to launch (or rebuild) an award-winning, engagement-building, and talent-retaining quality recognition program.
You could invest $50K having us do this for you, or you could have Sarah talk you and colleagues through the steps for success and lasting impact.
Great Morale Microlearning Series: Get Confident, Skilled and Effective in a Hurry
You’ve got a lot on your plate, in your head, and in your inbox. Some of it is noise and much of it is important. Because you’re so busy, you don’t have the time to read the latest business, leadership, and personal development books (not to mention cut through the noise of how-to blogs and “meh” infographics).
The Great Morale Microlearning Series offers practical, real-life solutions to today’s workplace challenges. Each microlearning course takes less than an hour to complete, designed in 15-minute chunks so you can squeeze it in, yet get exponential return on your time.
From habit formation to navigating tough conversations to communication effectiveness, you will learn proven strategies to implement immediately.
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Write Your Great Book Now: Become an Author This Year
Have the confidence, clarity, and competence to get your money-making, life-giving, career-fulfilling book written right now!
This isn’t your typical 30-minute course that you do while sitting on your couch or while waiting in line. This course is extensive, in-depth, and engaging.
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BTW, if you think you are not “good at writing,” she’ll kick that belief to the curb. Don’t rob the world of your wisdom. Write your great book now!
The Side Hustle Solution: Stay In Your Job and Work For Yourself
You may have considered entrepreneurship, yet feel disloyal to your employer for even thinking about it. Or perhaps you are just too overwhelmed about where to start. That’s where a side hustle – a juicy small biz you run while also working – comes in.
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- Monetize your passion and expertise
- Grow your network
- Fund your travel habit and lifestyle
- Save for a house downpayment
- Create a “backup” plan for your career
Sarah wants to help you take the plunge into solopreneurship while also reaping the rewards of a paycheque, great colleagues, and exciting career prospects.
Having spent thousands of hours researching and even more investing in business coaches, courses, and other professionals, Sarah is sharing everything she’s learned from these experts and her 8 years in entrepreneurship.
Through 8 modules, this easy-to-understand, video tutorial-based, and tools-rich program will give you the action steps to get you started. And the best part is there’s no time limit. Keep coming back as you get clearer and gain momentum in your business.
Sarah has walked the walk. She’s not just written about entrepreneurship, she’s done it and she wants to help you do it, too!
Your Great Year: 52 Weeks of Greatness
Get ready for a year of focusing on what’s working, what you most want, and how to get in ACTION to make that great year a reality. In just one hour or less every week, you will be better able to leverage your talents, passions and virtues so you can live your greatest potential in work and life!
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ROCKSTAR: Magnify Your Greatness in Times of Change
During change, your confidence, and clarity as a leader can take a hit. What do you do when everyone is looking to you for guidance, updates, and excitement, yet you’re change-fatigued and feeling chaotic yourself?
That’s where this course and community come in. Learn how to ROCK as a leader and still get STAR results. With leaders supporting leaders, this course is practical, to the point, and full of juicy resources. The community attached to this program backs you up for continued success and satisfaction.
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BTW, given the strain of being a leader in the world right now, we’ve decided to make this a gift to you. So, you officially have nothing to lose. Literally, nothing. ROCK with us by registering today.
“I can live two months on one good compliment.”
– Mark Twain