Do You Rock as a Leader?


How do you manage with heart and run an effective organization? It requires ROCKSTAR level leadership.

Sarah McVanel, author of ROCKSTAR: Magnify Your Greatness in Times of Change, empowers you with ROCK leadership behaviors that will produce STAR results, both right now and post-change.

The first ROCKSTAR book was written at the beginning of our global pandemic. Sarah shared how leaders like you can embolden your staff, deliver quality, meet standards, and create a great reputation despite extreme strain and stress.

On the heels of that success, subsequent ROCKSTAR books are being released for industries and leaders like you. ROCKSTAR is less about a book, rather, it’s a movement. We’re here to invigorate your passion, perseverance and potential as a leader. We want to give you the tools for success.

You know the resources in this book are for you if:

  • Your workforce is tired, burnt out, and compassion fatigued
  • You don’t have enough time or resources to feel effective
  • You care and want to make a difference but are unsure of what to do next
  • You want to remain satisfied and confident as a leader during change and strain

Join the community to access all of these resources and be part of a real-time conversation with other ROCKSTAR leaders like you.

Drawing on 20+ years working in and with healthcare organizations, Sarah shares practical advice and guidelines to help you focus on what matters most – your people.

Thrive or survive – it’s your call. ROCKSTAR is about thriving!

“It is more important to be of pure intention than of perfect action.”

– Ilyas Kassam

Deb Rakonjac

Organizational Development, Purolator Inc.

"Sarah nailed it!  She worked with the planning group to learn about the organization, the audience, the desired key messages and integrated it seamlessly into her keynote. Her energy was contagious! We received rave reviews of this portion of our event and Sarah was able to speak to all members of our organization in a way that motivated them to recognize others everyday. Our executives were extraordinarily pleased and integrated FROGging into their recent board meeting. Purolator is grateful to Sarah for dropping the pebble and we continue to see the ripples from this session across the organization. Working with Tami was phenomenal and the supports were easy to integrate to ensure the session went well. Thanks to you both!!"
Douglas D Swift

President & CEO, Swiftco Inc.

"I have had the Sarah experience in numerous settings: As a keynote, around a table with several other business owners, one on one over coffee, chatting with others at a conference reception, dining with a small group of colleagues. No matter the setting you always get the same Sarah: engaging, attentive, interested, inspiring, motivational, genuine. And always with an infectious smile. Do yourself, your company, your association a favour. Get the Greatness Magnified (Sarah) experience. The payback is priceless."
Judy Kucharuk

Director, Marketing and Special Events, Encana Events Centre

"Funny, full of energy and incredibly motivating – all words to use when describing Sarah and her passionate stage presence. We were fortunate to have Sarah join us as a speaker for Spark Women’s Leadership Conferences and her presentations about leveraging greatness hit the core of our objective at SPARK: “A rising tide lifts all boats”. I would not hesitate to recommend Sarah to other organizations that are searching for a well-prepared, well-organized, thoughtful and passionate storyteller."
Shelley VanVeen

Learning & Development Manager, Libro Credit Union

"Sarah brought so much energy and enthusiasm to our International Women’s Day event at Libro! Her message was uplifting, thought-provoking and truly appreciated by our team. Dealing with Sarah was wonderful – she was open, professional and willing to work with us to customize her message to incorporate our culture and connect to our topic and participants. During the session, she was a pro with a powerful message and a fantastic delivery. We had wonderful feedback from all that attended and can’t wait to have Sarah back for another session in the future!"
Sylvia D’Intino

Executive Director, Community Living Hamilton

"THANK YOU so very much for leading the engagement activities today! You’re a constant professional, with an amazing attitude and always seeing the great in everyone. I am grateful for how you have helped us this year to transform our in-person staff recognition events into virtual and on-location events. Our staff feel more inspired, appreciated and motivated after they hear you speak, and I know our amazing in-house team here looks forward to designing engaging appreciation events with your support."
Melissa Chaulk

Manager of Professional Development

Canadian Dental Hygienists Association

"We work hard at CDHA to give our members a wonderful conference experience, so we were thrilled to have received resoundingly positive feedback on Sarah's opening plenary keynote. It was the highest attended of the entire conference for both dates!"
Jamie Campbell

Director, The Center for People in Organizational Development, Sheridan College

"Smart, challenging, innovative, committed, dependable, and reliable, I highly recommend her for all your recognition needs. I have brought Sarah into my last two organizations to help build a culture of recognition and celebration. The focus on appreciation is more important now than ever."

Some of the Great Organizations We Serve