EP3: What is the side hustle generation?

In this episode of the Greatness Together Podcast, we explore the societal, economic and personal implications of side hustle – good and bad – and why they’re not going anywhere anytime soon.

Quote: “We have been talking about how to embrace the concept of a “career lifejacket” through your side hustle.” Sarah McVanel

Greatness Moments:

  • What is the side hustle generation? 0:00
  • Sarah did research…shocking.  5:00
  • Is a side hustle mandatory? 8:00
  • Why employers must embrace the side hustle. 12:30
  • What’s your why? 18:30
  • Side hustles create security. 22:30
  • Anyone can have a side hustle. 26:00
  • Next episode… Third-wave feminism. 31:00

Side Hustles are Here to Stay

Whether turning a hobby into a small business, reselling some time and talent outside of work through Fiverr, or laying some tracks to one day go out on your own, side hustles are on the rise. And it turns out it’s good for everyone – students, employees, and even employers.

How can this be so? In this episode, we explore side hustles and how they make perfect sense at this time in history and society. Are you curious about what this looks like through the lens of Gen X and Gen Z?

Side Hustle Security

From our cross-generational perspective, we debrief some data about how side hustles are a great way to build security in the current (confusing and uncertain) state of the economy – inflation, interest rates, consumer debt, job vacancy (and job opening) rates – because hey, Simonne and her generation are wondering, “Will I ever be able to afford a house?” And Sarah and her generation are asking, “Don’t people need to afford a house, so why aren’t they staying in jobs longer?”

Side Hustle Benefits

Beyond the economics of side hustles, we chat about powerful human concepts, including meaning, achievement, and connection. (It is a psychology podcast, after all!)

And spoiler alert: when we say side hustle generation, we’re not talking about young workers. It’s everywhere, and in fact, it may have been you, and you didn’t even know it!


Ali’s T-shirt Biz
Will’s Resale Shop
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Sarah’s LinkedIn profile
Simonne’s LinkedIn profile
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Did you know I have a virtual course called “The Side Hustle Solution”? It’s true!

Thank you for spending your time with us; we truly appreciate you. We’d love for you to rate this podcast on your preferred hosting platform. Tune in again next time when we discuss “Third-wave feminism – are we feminists yet? Are we bad feminists? is DEI the new feminism?” We can’t wait to see you then.

“I tell my daughter every morning, ‘Now, what are the two most important parts of you?’ And she says, ‘My head and my heart.’”

– Viola Davis

Sarita Parmar

Sarita Parmar, Workshop Facilitator, Strategic Advisor & Coach

"I had the pleasure of seeing Sarah speak (and dance!) on stage at the Spark Conference. I loved her passion and message and asked if I could treat her to a beverage that evening. Sarah had dinner plans and was already pressed for time yet still made time to swing by my hotel room to connect for a few minutes. She gave me some great advice as I shared some of my career aspirations, one of them being speaking on stage! Thank you Sarah for sharing your passion with the world."

Tony Andrade

Canadian Boilermakers

"It was a pleasure speaking with Sarah. I noticed her ability to communicate with people, with my wife and I walking away from her with a smile on our faces. To an expression I use often, "People don't care how much you know until they know how much you care." That is Sarah in a nutshell."

Douglas D Swift

President & CEO, Swiftco Inc.

"I have had the Sarah experience in numerous settings: As a keynote, around a table with several other business owners, one on one over coffee, chatting with others at a conference reception, dining with a small group of colleagues. No matter the setting you always get the same Sarah: engaging, attentive, interested, inspiring, motivational, genuine. And always with an infectious smile. Do yourself, your company, your association a favour. Get the Greatness Magnified (Sarah) experience. The payback is priceless."
Megan van der Meide

SHRM-SCP Director of Human Resources at Shell Point Retirement Community

“Sarah, You’re not only a scrumptious speaker, but a truly wonderful person. Thank you for sharing your clear passion for all things recognition; it's refreshing and contagious. You’re a gem and I’m so glad to know you.”
Arlene (Clavette) Lynas-Dobie

Pediatric Clinical Supervisor, Applied Behaviour Analyst & Therapist, Hamilton Health Sciences

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