Welcome back to part two of a four-part video series about building a business that is your greatness magnified, answering the question: “How do you have the business, the career, and the life you love?”
So, how do you make sure it’s a job that you can ease into with your passions leading the way? Let me first dispel a couple of myths.
Myth #1: Passion doesn’t pay.
I have to tell you, if you’re not passionate about your business, it’s unlikely to pay (or fail to gain the traction or keep your attention long-term). If it’s something you’re doing to make a bit of extra money on the side or what you are trying to do to “just pay the bills”, at times, it’s going to feel like heavy flogging. If you’re not passionate about it, people feel it.
Myth #2: It’s a saturated market
True, there are many businesses already in existence and it’s unlikely you have the new brilliant business no one’s ever heard of. In my business for example, as a coach, consultant and professional speaker, I am one of many with that title. (Sometimes I joke that I get rejected more in this business than I ever did dating, and that’s really saying something!) However, when I work with clients, when I am the right fit, I am the expert they need. When a potential client shares, “We went another direction,” it’s a good indication that what I uniquely bring or in the way I offer it isn’t want best meets their needs. Maybe they did us both a favour! In fact, if every person who showed interest in my work, I give a proposal to, or approached me after a keynote hired me, I’d be unable to do a good job for anyone! Just like you, I don’t need every client saying “yes”, I just need the right ones.
Myth #3: I can’t.
I call BS on that, because how do you know you can’t? Have you tried it? If you have tried it, have you tried it this way? Have you learned from it? I bet you have. If you’ve made attempts in your own business or various businesses before, and they haven’t been as successful as you’ve wanted, please don’t let that stop you from trying something else. In fact, these three strategies that I’m going to share with you next could, in fact, be game changers.
How to Set Yourself Up for Success (and Squash the Myths in the Process)
Here are the things that have worked for me, and I’d love it if you can share additional tips in the comments section below.
Success Tip #1: Map out your ideal day.
I talk about this exercise in my workbook because it works in so many situations where we need to frame our most desired future state (rather than fixate on barriers in the present). Take a blank piece of a paper. If you prefer talking, open up an app on your phone where you can simply record yourself. Record every nuance of what your ideal day looks like. Then go back and reflect. What is it about that ideal day that’s so amazing? Highlight it, because if you can build that into your work life, your new business, your next act, then you’re going to love it.
Success Tip #2: Envision your ideal client
Do you want to work with people exactly like you, who have all the challenges and issues that you’ve struggled with and the passions you have? Do you want to work with somebody else? Are you serving an industry you’ve worked in or with, or a totally new group of people? Know exactly who you serve. If you show up to serve, it’s not sales. It’s about adding value to people’s lives. But who do you want to serve and who do you serve best? Add the most value to?
Here’s a really cool strategy that I’ve recently heard from a number of different programs. Get a picture of somebody that you want to work with, and then start to write about that person. What do they love? What are they passionate about? What do they do for their job? What keeps them up at night? How can you help them? If you had a conversation over coffee, what would be the thing that would help them to feel so much more fulfilled, less stressed, more focused on? What would you be sharing to help them get started, unblocked, or unstuck? What kind of value would you add to a specific type of person, just over coffee (then imagine how much more value you could offer when you work together)? When you know who you’re serving and why, it’s so much easier to be in service and be successful.
Success Tip #3: Be passionate.
What are you passionate about? The thing that you are most passionate about, that makes you the angriest when it’s not present, that makes you jump out of bed, that you love, that’s the thing that if you could build a business around without getting tired of it? If you go from this place of passion (to fix a gap or elevate potential), you’re going to be that much more successful.
Those are the three things. You want to make sure it’s your ideal day, your ideal client, you’re super passionate. Start to do some of that free writing work, and begin to see all of these connections. If you can do that for the rest of your career, the rest of your life, you’re going to be successful. It’s going to feel easier. You’re going to enjoy it. You’re going to be so much more successful. How do I know? Because that’s how I run my business. Anytime I deviate from this plan, I always regret it. And I remember those are the three keys to being super pumped about my business. Then I don’t mind working so hard.
What other myths and success tips do you have? Share below! And why not share on with an entrepreneur (or prospective entrepreneur) that you know needs to keep adding more and more value in the world. What a great way to show you are rooting for them!